Email marketing is still one of the surefire ways to connect with your target audience, get them engaged, and convert them into leads or sales. However, quality email marketing tools don’t come free of cost for small business owners and startups with low budgets. Here are Top 6 Free Email Marketing Services in 2024 that would help you grow your email list and connect with your audience without breaking a sweat.
1. Mailchimp: A Feature-Rich Platform for Starters
Mailchimp has been one of the most in-demand business emails for companies because of the rich feature set provided in the free version and its ease of using it. Using the drag-and-drop tool of Mailchimp for building emails, new businesses can easily create professional-looking emails, and with the free plan of Mailchimp, you get the following:
- Up to 500 contacts and 3,500 emails per month.
- You have access to basic email templates and Content Studio, which acts as a place to store the images and files. Behaviour-based automation of emails based on triggers.
- Basic analytics and reporting
- Mailchimp also comes with some landing page and ad campaign functionalities, so you might integrate your total marketing strategy.
- Although the free version will lack most of the features of the paid versions, Mailchimp is still excellent for small businesses.
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2. Sendinblue: Superb for Transactional Emails and Automation
Another great email marketing tool is Sendinblue. While not exclusively designed as an automation tool, it’s a brilliant tool with significant capabilities in automation. The free plan alone has the following features and is suited for businesses that rely heavily on automation and segmenting customers.
- 300 emails per day
- Unlimited subscribers
- Transactional emails send order confirmations, password resets, etc.
- SMS marketing options
- Advanced reporting and analytics tool
The strengths of Sendinblue reside in the efficiency of automation workflows. A user can develop multiple-step sequences for emails that depend on the behaviour of a customer. For those businesses that look forward to providing personalized experiences through both email and SMS, the free plan of this provider is much more helpful.
3. Benchmark Email: Best for Drag-and-Drop Design
Benchmark Email is offering a drag-and-drop email builder that is quite intuitive even for newbies, thus making it very easy to create beautiful, mobile-responsive emails. Benchmark offers all the critical features small businesses need to establish a professional presence in the email world, including a completely free plan.
- Up to 500 contacts and 3,500 emails per month
- The drag-and-drop editor is very easy to use and has multiple templates
- Basic tools for list management will help organize your subscribers
- Reporting in real-time
- Benchmark Email is easy and suitable for smaller businesses who desire to send very simple and pretty campaigns without serious automation.
4. MailerLite: Great for Growing Businesses with Landing Pages
MailerLite offers free plans that have the features of both email marketing and landing pages, which will be great for companies that want to grow their list of subscribers. It is also really clean and minimalist.
- Up to 1,000 subscribers and 12,000 emails per month
- Customizable email templates and easy drag-and-drop editor
- Basic landing pages and signup forms
- Automation workflows to create simple series
- MailerLite helps small businesses create email sequences and use their landing pages to convert website visitors. It is perfect for businesses seeking an all-in-one solution for email marketing as well as lead generation.
5. Moosend: Cheap Automation and Advanced Personalization
Moosend offers free access to the automation feature that other similar platforms only offer in paid plans. Hence, it makes Moosend suitable for small and medium-sized businesses that need advanced personalization and automation without demanding expensive services.
- Unlimited emails for up to 1,000 subscribers
- Advanced workflow and trigger of automation
- Customizable email templates via a drag-and-drop editor
- Basic Analytics and Reporting
- But what differentiates Moosend is the sheer power of its automation tools. This means businesses can deliver extremely personalized experiences to their subscribers. The Moosend for almost any business with complex workflows regarding automated sequences based on actions that the customer makes is perfectly suitable.
6. HubSpot Email Marketing: CRM Integration for Small Businesses
FREE Email Marketing: The free email marketing service from HubSpot is perfect for small businesses that are already using HubSpot CRM or are looking to get on board. Its free email marketing service will integrate with the data flow to keep all the customer interactions flowing across multiple channels.
- 2,000 monthly emails with no contact cap
- HubSpot’s free CRM tools available to monitor the customers
- In addition, templates and drag-and-drop editors to personalize the appearance
- Basic automation of transactional emails
- The CRM integration is the star feature of HubSpot, integrating customer data and one-stop emailing directly into managing customer data and email marketing with it. It’s a great option for small businesses looking to integrate email marketing with customer relations management.
Choosing the Right Free Email Marketing Service
When it comes to free email marketing services in 2024, there are plenty of options available depending on what you want. For easy design tools, look no further than Mailchimp and Benchmark Email. If you’re someone with a real love for automation, Sendinblue or Moosend’s free plan with automation workflows can help you satisfy the need. Alternatively, MailerLite and HubSpot offer more from a landing page perspective with the integration of CRM.
