Dhruv Rathee, the most popular Indian YouTuber, managed to bring forward the topic of the platform in a way that made me and many others discuss it and take it seriously. The reason for the “spamming” issue, as per Rathee’s opinion, is the various accounts that post the same article, thus making the platform look like it is inauthentic and only driven by engagement not authentically.Dhruv Rathee Criticizes Elon Musk X
Dhruv comment brought about an important question: Is social media in general now a spam-filled ecosystem, or only X faces this problem?
Let’s get to know the conflict, Elon Musk’s platform changes, and the way social media spam is altering digital conversations around the world.
Dhruv Rathee’s Accusation: X Is Overrun with Copy-Paste Spam
Lately, in one of his posts, Dhruv Rathee noted a growing number of dittos on the X platform with the transformation of Musk’s platform that made it a lot easier for spam and bots to use the platform to spread the same tweets.
🔎 What Exactly Did Rathee Point Out?
1️⃣ Identical Text & Images Across Multiple Accounts – Rathee revealed the images that were posted by different accounts and had exactly the same words, having screenshots as a reward.
2️⃣ Algorithmic Manipulation – He suggested that the current X algorithm is biased towards viral tactics and it has little concern for genuine content.
3️⃣ Monetization Incentives – Musk’s revenue-sharing scheme aligns high-engagement posts with content theft and spam as main incitements.
💡 Example: The “AI” hype on social media may lead to severe ‘chatter’ with hundreds of users engaging a retweet, a like, and a revenue based on just plagiarism if the tweet trend becomes popular.
Why Is X Flooded with Spam Posts?
Rathee’s critique of X is in harmony with the bigger fear of spam, engagement farming, and low-quality content on social media.
🚀 3 Key Reasons Behind the Spam Surge on X:
1️⃣ Monetization Model Encourages Viral Reposts
🔹 Elon Musk launched a scheme that allows users to earn income from the ads that appear in their posts if their posts have a great reputation within the platform.
🔹 As a result? Users are now flooding the platform with copy-paste tweets just to make money and this is, in turn, messing up the data.
🔹 This in turn, means original writers and artists are losing out on visibility, but spammers are taking over.
📊 Data Insight:A 2023 social media analytics report found that 60% of viral content on X is reposted rather than original, highlighting the growing problem of content duplication.
2️⃣ Weaker Moderation After Musk’s Layoffs
🔹 Since Elon Musk laid off over 50% of Twitter’s manpower, moderation has become a precarious issue.
🔹 Detecting spam messages is now ineffective, hence artificial accounts and content farms are thriving.
🔹 Moreover, the same accounts that were previously banned became active again, causing the influx of low quality duplicated content.
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📌 Example: A fresh “Tesla stock price prediction” was shared by more than 500 accounts but in reality, it was a scam. Thanks to proper moderation, none of these spams went without notice.
3️⃣ Algorithm Pushes Viral Content Over Quality
🔹 Musk’s algorithm seeks engagement even if it has to reduce the genuineness. In other words, if the number of retweets, likes, and comments is more, it will be displayed in the user feeds.
🔹 This leads to the production of low-quality content as users usually opt to reproduce hot topics rather than initiate a new dialogue.
📌 Example:If a tweet saying “Breakthrough: Google is pulling off Gmail!” goes viral, spammers will create hundreds of falsified accounts with copied information pasted in, which will complicate the process for users trying to check sources and find accurate news.
Is X the Only Platform with a Spam Problem? The Answer is No!
Despite the main target being X, the rest of the social media creatures are also being plagued by similar problems.
Spam and Engagement Farming Across Social Media Platforms
✅ Instagram & TikTok
Reposted by multiple accounts with no credit to original creators, viral reels, and shorts are often.
In many cases, influencers have to pay for fake engagement to make their posts appear popular.
✅ Facebook
Fake pages essentially steal memes and viral videos for the purpose of farms to spam through the engagement process.
Clickbait-way spam is very common in Facebook groups.
✅ Reddit & LinkedIn
Some of these automate accounts and also spam posts in viral loops, these are the ways people get some move effortlessly on other platforms.
📊 Fact Check: A 2023 study by Social Media Examiner found that over 70% of viral social media posts are re-shared or duplicated across platforms without attribution.
💡 Takeaway? It is not just X that is experiencing spam and copy-paste engagement farming but rather it is a wider social media crisis.
What Can Be Done to Fix This?
Amid the proliferation of spam on social media, professionals now see the following solutions as the primary means of restoring the trust of the public:
✅ Stronger AI-Based Spam Detection – Enhanced AI not only can spot repeatedly used phrases but also suggests innovative ways of treating such problems.
✅ Incentivizing Original Content – On the other hand, revenue-sharing should give priority to the creators of original and creative contents than the derivative viral engagement schemes.
✅ Harsher Punishments for Copy-Paste Spam – Accounts which have been involved in spreading spam are to be marked and punished.
✅ Educating Users on Engagement Farming – Moreover, social networks should be more open about the way their algorithms work.
📌 User Tips:
✔ Among the best things to adhere to are to check whether any of the posts are fake or recycled content.
✔ Have upbeat communication with authentic creators, don’t fool around with spam accounts.
✔ Trash posts with false information or stuff that is copied and pasted in abundance.
Is Social Media Losing Its Authenticity?
According to Dhruv Rathee, the criticism of Elon Musk’s X showcases a very widespread trend—the more social media is getting riddled with spam, being ultimately used as a platform with low levels of engagement that require little or no effort.
Despite Musk’s improved dynamics to X being one of the main problems, it is obvious that the originality in content is lost in all social media apps such as Instagram, TikTok, Facebook, and even LinkedIn.
💬 What’s Next?
📌 Will Musk respond to these requests or X will still be the place where engagement-driven spam will be all over the multimedia?
📌 Social media platforms have the potential to retrieve original content and stop mass reposting. Can this be achieved?
